These days I am shocked whenever I see an ad in a wedding magazine without a Web site address. I often wonder if the business just doesn't have a Web site (big mistake) or maybe their Web site just isn't up to par or maybe they just don't place any value on it... I don't know.

My guess is that members of The Wedding Marketer are more in tune with technology and today's brides and you all understand the importance of the Web but just in case..... Your Web site is SOOO important because these bri… Continue

Some of you have been to events where I have spoken about marketing to brides and so you know that I tend to say this over and over because it is SOOO true....

Well, just a few minutes ago I came across a bride's blog and her post reiterated my point yet again and so I thought I would bring the topic up here since it is related to marketing to brides.

First of all, advertising on the Internet is diff

… Continue

Networking is a great way to meet others in the industry and increase your referral business. For some, networking is easy, fun and profitable. For others it can be scary, difficult as well as a waste of time and money. I have a few tips here to help!

Is networking worth the time and money?

Absolutely! Now, I have heard countless comments about various events not being "worth" going to etc. And, to be honest, some are not simply because very few people show up.

… Continue